In my last blog I indicated I would address the concept of visionary and visualist but I decided to write about a recent ING meeting I attended.
Last Saturday I had the privilege of meeting and addressing the Imaging Network Group (INg), a band of entrepreneurial service bureaus (print for pay) that grew from Xplor.
What is interesting about this group is they meet and openly discuss issues affecting their businesses and share their successes and failures in dealing with them. This despite the fact that they probably have become competitors due to the internet.
Their companies vary in size but most are considered small businesses. Their capabilities vary, but all print transactional documents and direct mail. They have always pushed the envelope in terms of applications and driving new products.
These people get it. They know technology is changing how we communicate and look at these changes as an opportunity. They wrestle with new technology, find out how to apply it, offer it as a service.
The underlining theme I saw in the brief time that I was there listening to presentations was the importance of accurate data, delivery of relevant information and offering output in a variety of media. Delivering the right message to the right person at the right time in a format that the recipient chooses to receive it.
These are “glass half full” people who do not subscribe to the demise of an industry but the opportunity to be part of a changing one. This is what our industry needs to embrace.
Next blog … are you a visionary of visualist?