Xplor events have always been known for networking and specifically “breaking bread” over lunches and evening networking events. This year however, food is actually creeping into the conference content.
Two very interesting presentations evolve around food and how they relate to our industry. These sessions are destined to be a hit, knowing most people’s appreciation for culinary delights.
The Celebrity Presenter
The first, presented by Erik Holdo, Senior Vice President, Production Print Solutions, Konica Minolta Business Solutions, will actually feature cooking during the presentation. (assuming the hotel allows it, which we are working on) The main dish recipe, is sealed in a vault and you have to attend to partake.
What makes this special is that Erik is a culinary celebrity, co-host of the Chef and the Fatman Radio Show – reported to be the only live cooking radio show in the world.
His presentation is Marketing: The Secret Ingredient (Wednesday, March 28 from 3-3:50 PM) and will go beyond the “basic recipe” of a personalized name and tailored message to create the biggest impact.
Erik will Xplor the five essential ingredients for effective one-to-one marketing, including new concepts behind the utilization of color, images and social media to enhance your “dish” and increase response rates. This presentation will be unique, as we will be cooking up both new concepts and great food! Enjoy as Erik ties new concepts to the familiar concepts of eating!
The Whole Enchilada
Not to be outdone, Beth Allen, Computer Systems Analyst, Barr Systems will be presenting Create Your Own Enchilada… Using Multi-Channel Communications (Tuesday, March 27 4 – 4:50 PM)
Beth will talk about multi-channel communication and the best way to communicate with people inside and outside your company from printers, portals, websites, databases, mobile devices, email addresses, and more.
Do you need the Whole Enchilada? Attend this session and find out if you need the Whole Enchilada, or just a couple of bites. In addition to a great presentation, Beth will be sharing her Enchilada recipe. If history holds true, there may even be some incentive for you making the dish.
But Is This Healthy?
The presentations are definitely healthy for your top and bottom line. The food, that one is up to you.
Anyway, I am headed for lunch. Might go Mexican today.
Hope to see you in St. Pete Beach!