Category Archives: XPLOR

Dear Occupant, We Are Raising The Bar!

If you are old enough to remember receiving direct mail addressed to “Dear Occupant,” you will certainly remember the astonishment and wonder when you received your first piece of “personalized mail” – Dear (insert your name here). Over time the … Continue reading

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Is Multi-Channel Marketing Just Another Spray and Pray?

Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. … Continue reading

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Are We There Yet? We will see at #Print13

One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”.  I have watched dozens of  presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According … Continue reading

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Changing the World

Decided I wanted to write this week about someone in our industry who is changing the world. Literally, one person at a time. In my many years being associated with Xplor I have met some incredible people, people that have … Continue reading

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Graph Expo … Three Don’t Miss Opportunities

With Graph Expo just two weeks away I am amazed at the “buzz” being generated through the print, email and social media. Talking with Chris Price, VP of the Graphic Arts Show Company, he is anticipating a great show. Here … Continue reading

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Who gives a tweet

At the recent XDU On the Road in Chicago I asked attendees a couple questions, which I often do, about twitter. I asked three questions: 1. Who has or has had a twitter account? 2. Who actively tweets? 3. Do … Continue reading

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Neopost Purchases GMC Software

There has been a lot of chatter the last couple weeks about the acquisition of GMC Software by Neopost. (The Xplor LinkedIn Group has certainly been a buzz) After receiving many calls and emails asking what my thoughts are on … Continue reading

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