Tag Archives: marketing

The ALS Challenge … Creating a Movement

If anyone ever doubted the power of social media you only have to look at the success of the ALS Ice bucket challenge. To date they have raised $79.7 million dollars significantly more (over 4x) than the $19.4 million in … Continue reading

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Dear Occupant, We Are Raising The Bar!

If you are old enough to remember receiving direct mail addressed to “Dear Occupant,” you will certainly remember the astonishment and wonder when you received your first piece of “personalized mail” – Dear (insert your name here). Over time the … Continue reading

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RR Donnelley Buys Consolidated – Survival or Growth?

Early in my career I fantasized about the possibility that 100% of the businesses in the world, their economic output and profits were all the efforts of one person. Seems a bit farfetched but I always deemed it plausible. Some … Continue reading

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Are We Sacrificing Sales For Convenience?

A Mobile App or The Hot Dog Guy One of the big joys in my life is attending sporting events whether it  baseball, football, hockey, arena football. There are some things I love and I hate about the experience. • … Continue reading

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Addressing The Address Issue

No Address …. Really? After coming back from Print13 I began my “post-tradeshow/event” ritual. It is the same for every trip I make: I go through everything gathering every scrap of paper whether it be business cards, receipts, brochures, etc. … Continue reading

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Make Your Next Tradeshow An Event!

Are You Excited About Print13?  You Need To Be! You book a flight, a hotel room and make sure you register for the free exhibit hall pass. You even sign up for a few conference sessions.  Where are you going?  … Continue reading

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Is Multi-Channel Marketing Just Another Spray and Pray?

Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. … Continue reading

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