Tag Archives: social-media

The ALS Challenge … Creating a Movement

If anyone ever doubted the power of social media you only have to look at the success of the ALS Ice bucket challenge. To date they have raised $79.7 million dollars significantly more (over 4x) than the $19.4 million in … Continue reading

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Make Your Next Tradeshow An Event!

Are You Excited About Print13?  You Need To Be! You book a flight, a hotel room and make sure you register for the free exhibit hall pass. You even sign up for a few conference sessions.  Where are you going?  … Continue reading

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Is Multi-Channel Marketing Just Another Spray and Pray?

Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. … Continue reading

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Are We There Yet? We will see at #Print13

One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”.  I have watched dozens of  presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According … Continue reading

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The Future of Credit Cards …. Really!

I recently read an article on “The Future of Credit Cards” published as a result of a conference devoted to travel and credit card rewards.  Executives from Chase, Barclaycard, US Bank, Capital One and American Express were on hand to … Continue reading

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To Blog or Not to Blog, That Is The Question

Over the last several months I have personally questioned the effectiveness of social media as tweeting, posting and blogging can eat up your time. As such I wondered if my time was being well spent. At this year’s XDU On … Continue reading

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Who gives a tweet

At the recent XDU On the Road in Chicago I asked attendees a couple questions, which I often do, about twitter. I asked three questions: 1. Who has or has had a twitter account? 2. Who actively tweets? 3. Do … Continue reading

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